Develop and manage complex public relations campaigns

Module/Unit BSBPUB502A

Duration 40 Hrs

Module/Unit Purpose

On completion of this unit you should be able to develop complex and potentially ongoing public relations campaigns. It builds upon the skills and knowledge acquired in the unit 
BSBPUB402A Develop public relations campaigns
. This unit applies to individuals working in senior public relations roles who are primarily responsible for the development, implementation and evaluation of a complex public relations plan. The complexity of the campaign may be in terms of its size or duration, or the circumstances surrounding the campaign.
Specifically you will be able to:
Interpret a complex public relations campaign brief
Identify and evaluate options for a complex public relations campaign
Prepare public relations campaign plans
Implement public relations campaign plans

This Module/Unit is included in the following course(s):


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