Develop a visual identity
On successful completion of this unit you will be able
to initiate, design and execute a range of visual identity projects that convey the characteristics of a specific organisation. A visual identity program consists of research and planning, design and presentation to create a logo as a public relations strategy.
Specifically, you should be able to:
Explore and analyse the requirements for identification systems.
Undertake consumer testing/market research to identify and clarify consumer triggers.
Develop a new identity for a specific organisation.
Justify and defend identity development and promotional strategy.
Present identity development at a high level.