Develop graphic designs for advertising
On successful completion of this unit you will have gained knowledge and skills
to create stimulating and evocative visual messages for the purpose of promoting the value of goods, services or ideas.
Specifically, you should be able to:
Explore how creative advertising promotes products and increases sales.
Interpret a creative brief, undertake research and contextualise background information.
Develop stimulating and evocative concepts and visual messages to launch or
re-launch a product, service or ideas using a range of media applications for a specified advertising campaign.
Evaluate and reflect upon the effectiveness of the design in achieving the campaign success.