Develop branding strategies and designs
On successful completion of this unit you should be able
to discuss the importance of branding strategies within a marketing and economic culture to identify a product or service s uniqueness.
Specifically, the learner should be able to:
Explain branding and brand management
consumers triggers and reaction to brands.
Develop a brand strategy.
Develop consumer brands for a number of companies across a range of products.
Analyse the review and refinement process of a brand across different media.