Develop a corporate identity

Module/Unit NSWTGDES608A

Duration 75 Hrs

Module/Unit Purpose

On successful completion of this unit you should be able to explain the reasons   why corporations need to identify and differentiate themselves using visual identification techniques. you should   be able 
to  identify and produce a corporate identity manual by researching, analysing and interpreting a company/client   s philosophy, culture and specific client requirements. 
Specifically, you should be able to:
Identify the factors that constitute a corporate identity
Determine business objectives, culture and requirements and clarify client needs
Present and clearly articulate justification for selected design proposals and identify the steps required in the process
Produce a corporate house or style manual to a professional standard
Implement the style manual across client collateral.


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